For Netflix's holiday campaign, we broke the mold by not promoting a series or new movie and selecting young adults as ambassadors to target their parents—non-Netflix users.

 

The campaign blurred product and brand lines by integrating the Netflix gift card, a convenient Christmas gift available in every supermarket. The key insight was clear: "Gift your parents Netflix."

 

With it, they'll stay more interesting, open-minded, and focused on shows rather than grades or relationships. Netflix doesn’t share success figures, but rumor has it to be a big success.