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When we started working on MINI the brand went through a massive change in communication. From the cheeky and fun posters (the black ones with the headlines) to a more mature and premium appearance. Aim was to attract new audiences and get rid of the "funny (second) car" image. And thankfully with our campaign work over six years we were able to contribute to a massive shift in perception.

MINI Countryman 2016 - Add Stories

With annual smart productions we developed all assets needed – from the big launch film, snippets for social, sales assets and "talking heads films" to explain all new features of the cars (YouTube is the main source for research in car sales, but this you knew, right?).

MINI Clubman - Open More Doors

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MINI Countryman 2021 

MINI Clubman | Trunk volume

MINI Clubman | Leg room

MINI Clubman | Connectivity

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