TOKYO
DESIGN
Under der roof of media.monks we set up THE creative hub for BMW in Berlin. For their wide portfolio we made sure all campaigns are rooted in the brand DNA "joy" – and live up to the aesthetic standards of a luxury brand while exploring new ways of production.
THE 3: The joy of self-improvement
Our campaigns were catered to 30+ markets all over the world. All rooted in a hyper complex customer journey, data driven and tailor made for each markets economical and cultural needs.Local nuances meet centralized brand standards. A completely new way of platform campaigning – channel agnostic, highly creative and hyper efficient. Boom!
THE 2 Active Tourer: The joy of unexpectedness
THE 2 coupé: The joy of instinct
THE 4 Gran Coupé: The joy of standing out