1. Talk it out.
Once you have an idea – an idea that feels solid to you – share it. Conversation refines creativity.

 

2. Collaboration beats ego.
Teamwork fuels innovation. Ego? It’s an expensive mistake.

 

3. Embrace change.

Technology will keep changing at high speed. Amazing. Ask yourself every single day: how can we use it? 

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4. The idea leads, tech follows.
Ideas shape the tools. But when aligned, technology will ignite them.

 

5. Start with the audience.
Every idea must pass this test: Would they care? It’s not about the brand; it’s about them.

 

6. Challenge your first thoughts.
First ideas are rarely the best. Rethink. Reframe. Refine.

 

7. Beware of the clock.
Last-minute ideas are last-resort ideas. They rarely shine.

 

8. Focus on possibility.
Ask yourself: What can go right? Then go make it happen.

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Agencies (permanent positions):
2023-2025 twentyrising (Co-Founder & Chief Creative Officer)

2022 Scholz&Friends Berlin (Executive Creative Director)

2020-2022 media.monks (Executive Creative Director)

2013-2020 Jung Von Matt / SPREE (Executive & Creative Director)

2006-2012 DDB Berlin (Creative Director)

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Clients:

BMW, MINI, Mercedes Benz, AMG, Netflix, Nikon, Volkswagen, Mazda, Kayak, HORIZN STUDIOS, MOIA, Flink, GetYourGuide, Deutsche Bahn, Deutsche Post, Hugo Boss and many more. 

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Awards:

I won multiple awards at all major and minor international festivals like Cannes Lions, ADC, ADC/Europe, ADC/New York, Lead Award, Red Dot, The One Show, Clio,  D&AD, NYF, LIA, Eurobest, Epica etc.

 

I never made a list :(

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But hey: I'm member of the German Art Directors Club :)

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